Winter 2024

140 C A R M E L M A G A Z I N E • W I N T E R 2 0 2 4 Tancredi &Morgen A Four-Decade Family Affair B Y AME L I A WARD All Photos: Courtesy of Tancredi & Morgen J ust beyond the coastal fog at Valley Hills Center off Carmel Valley Road stands a board and batten building painted red as farmsteads of old.This simple building is inhabited by Tancredi & Morgen, a charming shop with a treasure trove of carefully curated wares that showcase the owners’ love of design with items rang- ing from hand-made textiles to books on design to antique furnishings sourced from the U.S., Europe and beyond. Tancredi & Morgen has occupied this delightful spot for almost 40 years. Run by husband and wife Roger and Marsha Alldis and twin daughters Gwynneth and Megan—who were just a year old when the family purchased the shop.The story of this family business begins with Marsha Alldis, who grew up in a traditional home in California’s Ojai Valley with a mother who sewed the family’s clothes and made everything from scratch. Marsha herself learned sewing and handwork and even- tually embarked on a career in fashion. Working as a shoe buyer for Giorgio of Beverly Hills, she learned merchandising and design. In the mid-1970s, Marsha moved to Carmel and opened a shop of her own called OldWorld Cloth (on Lincoln and Seventh next to La Rambla) where she sold bolts of rare fabrics from Liberty of London as well as European silks and showcased her clothing and accessory designs. (Left to right) Gwynneth, Roger, Marsha and Megan. Truly a family affair, all of the members of the Alldis family lend their strengths and creativity to the family business.